SOLUTIONS
COMMUNICATION SOLUTIONS
FOR INTERNET SERVICE PROVIDERS
Strategic bundling of communication solutions not only enhances ISP service offerings but also drives significant revenue growth and strengthens market positioning.
ISP broadband providers, including rural electric cooperatives, municipal providers, and new overbuilder ISPs, are actively building robust broadband networks for rural and underserved communities. Having voice services significantly helps drive the adoption and growth of other productivity services. Service bundling is a key strategy that fosters subscribers with higher overall lifetime value as more than half of businesses and households already bundle more than one service from a single provider with most companies not considering switching ISPs if a reliable VoIP solution is unavailable. ISPs will increasingly need bundled VOIP services to win new business and sustain take-rates in competitive markets.
ADVANTAGES OF BUNDLING VOIP SERVICES
DRIVING REVENUE GROWTH
Phone service portfolios built for VoIP to ISP can substantially help businesses grow revenue and accelerate their return on investment. Fixed voice remains a massive piece of the telecom market. VoIP can accelerate the ROI earned from ISP builds to about 60%-80% through margin dollars and a better bottom line. This represents a significant margin-rich revenue boost.
MARKET POSITIONING
New ISPs have a unique opportunity to offer VoIP with innovative features and at cheaper out-of-pocket costs for customers. This is particularly advantageous in areas where POTS, Cable, and DSL are the only viable options. Epcom Global Networks’ cloud communications platform complements ISP broadband services with easy-to-manage, easy-to-consume, and highly profitable VoIP solutions. The communication expansion effectively aligns expenses with demand, eliminating uncertainty. Epcom Global Networks’ cloud communications platform empowers ISP service providers to gain control, maximize revenue opportunities, and accelerate their investment returns, securing a strong competitive edge in the market.
SYNERGY BETWEEN ISPS AND VOIP PROVIDERS
Newer ISP connections are designed to carry ample bandwidth, making them perfectly suited for multi-data delivery, where various services like internet, video, and voice are bundled together. Epcom Global Networks’ full-stack cloud communications platform is a prime example of leveraging virtualization technology, bringing web scalability, service agility, and pay-as-you-grow economics to commercial and residential internet subscriptions. These communication packages securely host and fully manage all network elements needed by a household or business in the cloud, allowing service providers to launch and scale VoIP services efficiently. Furthermore, the platform integrates seamlessly with existing Session Border Controllers (SBCs), IMS components, PBXs, and VoIP switches, enabling providers to leverage their existing infrastructure and protect prior investments while transitioning to modern VoIP solutions.
QUALITY OF SERVICE CONSIDERATIONS
Considerable initial costs of ultra-broadband connections, especially in rural areas, highlight the importance of maximizing revenue per customer to ensure a viable return on investment for ISP broadband providers. Offering VoIP services as part of a bundled package can significantly boost the average revenue per user (ARPU), helping to offset the high deployment costs. A reliable VoIP solution on a robust ISP network ensures superior call quality and reliability, addressing a key customer concern and making the overall broadband services more appealing, thereby impacting market positioning and growth.
COST EFFICIENCY FOR PROVIDERS
Epcom Global Networks’ cloud communications platform complements ISP broadband services with highly profitable VoIP to ISP solutions, which are particularly beneficial for a range of service providers. This solution makes immense sense for providers that can benefit in several ways:
- ISPS who do not currently possess a VoIP softswitch or a white-label hosted voice solution, as it offers a complete, ready-to-deploy package.
- ISPS that lack rate center coverage aligned with their ISP footprint, allowing them to expand their voice service offerings seamlessly.
- ISPS that are struggling to compete against other broadband providers due to an inappropriate cost basis, finding a competitive edge through the favorable economics of this platform.
- ISPS that are currently managing an obsolete softswitch system, enabling them to transition from legacy infrastructure without a background in voice and accelerate their market reach with a modern, efficient VoIP network.
BOOSTING REVENUE WITH VOIP FOR ISPS
BUNDLING STRATEGIES FOR CABLE ISPS
VOIP bundling strategies for cable ISPs enhance their value proposition in a competitive market. By integrating VOIP services with high-speed internet plans, cable ISPs can create attractive packages for residential and business clients. This approach allows for cost savings for consumers and differentiates cable providers from competitors who only offer internet services. Bundling VOIP increases customer retention, as 40% of cable internet subscribers take services with bundled VOIP. Advanced compression algorithms and routing technologies prioritize voice traffic over other types of data, ensuring that calls maintain high quality even during peak usage times. With the advent of high-speed internet connections provided by cable companies, the bandwidth available for VOIP services has increased dramatically, reducing the likelihood of disruptions. Furthermore, modern VOIP systems often incorporate features such as adaptive jitter buffering and echo cancellation, which help to further enhance the user experience.
BUNDLING STRATEGIES FOR SATELLITE ISPS
By integrating VOIP bundles, satellite ISP can create attractive packages that combine voice services with their existing globally available internet offerings, providing customers with a comprehensive solution for their communication needs. Latency and bandwidth limitations of satellite internet connections affect call quality and reliability but modern VOIP systems address these issues through advanced compression techniques, quality of service (QoS) protocols, and adaptive jitter buffering, ensuring that users experience clear and uninterrupted communication. By leveraging these technologies, companies can differentiate themselves in a competitive market, attract new customers, and retain existing ones by offering superior voice services.
BUNDLING STRATEGIES FOR FIBER ISPS
By integrating VoIP services with high-speed fiber internet, FFTH companies can create a comprehensive communication solution that enhances user experience. Fiber internet allows for persistent connectivity and HD call quality, as fiber internet offers higher bandwidth and lower latency compared to traditional cable and DSL lines. Offering VoIP alongside fiber internet leads to increased commercial client retention, as businesses look for the convenience of a single provider for both their internet and communication needs. With advanced compression techniques and routing protocols, voice traffic is transmitted efficiently over other types of data, with redundancy and failover mechanisms to maintain uninterrupted service during peak usage times or unforeseen network disruptions. Bundling VOIP services positions FTTH companies as comprehensive service providers delivering high-quality voice and data solutions.
ISP SERVICE EXPANSIONS
PBX PHONE SYSTEMS
PBX phone systems on premise, on the cloud, or traditional PSTN lines.
BUSINESS SMS / MMS
SMS text and MMS multimedia messaging with your PBX phone lines.
UC / UCAAS PLATFORM
Unified communications platform – voice, video, chat messaging.
COLLABORATION PLATFORM
Advanced AV and chat conferencing with live file sharing and editing.
COMMUNICATION SOLUTIONS FOR ISPS
Contact us today to better serve your clients and attract new internet subscribers!
What are the deployment options available?
We offer on-premise, on-the-cloud, and hybrid deployment options for our communication solutions packages. Click here to learn more.
Do we need to invest in new hardware?
You can opt to use your legacy hardware with web-enabled phone services or upgrade your devices to maximize all modern features.